INDEPENDENT THINKING. PRACTICAL AI.
I’m Marina Katz-Goldenberg. I help businesses turn AI into better marketing—with a clear strategy, a stronger presence, and a team ready for what’s next.
MARKETING STRATEGY / AI ADOPTION / A HUMAN PARTNER
Business first.
Ideas into action.
People at the center.
SOUND FAMILIAR?
You don’t need to become an AI company.
You need to know where AI can make your marketing better—and where it can’t.
Find the use cases that fit your goals, budget, data, and team. Leave the distractions behind.
Build a clearer, more credible presence across search engines and AI-generated answers.
Connect your strategy, content, and workflows so your effort has a purpose beyond the next task.
WHERE I CAN HELP
Focused consulting for business owners, founders, and marketing teams. Start with one challenge, not a shopping list of services.
Know what to change, what to keep, and what to do first. Connect AI opportunities to your positioning, customer journey, and business goals.
Help people—and search systems—understand what makes your business relevant. Align technical foundations, useful content, and credible expertise.
Turn repetitive work into a better process. Explore AI-assisted content, research, lead handling, and reporting—with human checks where they matter.
Give your team the confidence to work differently. Build shared ways of using AI without losing your brand’s voice or your team’s judgment.
Not sure which fits? Start with the problem you’re trying to solve.
HOW WE WORK TOGETHER
A considered process. A clear owner.
A useful next step at every stage.
Your business, customers, marketing, and the way work gets done today.
THE OUTPUT / A SHARED BASELINEChoose the opportunities worth pursuing. Define success, effort, and the risks.
THE OUTPUT / A FOCUSED ROADMAPTest a focused change with real tasks, clear ownership, and human review.
THE OUTPUT / A PRACTICAL PILOTCompare the results to the baseline. Refine, document, and expand what earns its place.
THE OUTPUT / AN INFORMED NEXT STEPGood instincts.
Better questions.
New possibilities.
A CONSULTANT, NOT ANOTHER LAYER
I’m Marina Katz-Goldenberg, the marketing consultant behind MarinAI.
I work at the intersection of marketing strategy and practical AI adoption. My focus is helping businesses make deliberate choices: how to reach customers, what to communicate, and where technology can genuinely improve the work.
We start with your business, not a preferred tool. Whether you need a focused review or support putting a new way of working into practice, the goal is the same: marketing your team can understand, use, and improve.
AI should strengthen your marketing judgment.
Not replace it.
THINKING MEETS BUILDING
Commex is a MarinAI product for showing up in the right conversations on X: discover relevant posts, shape a helpful reply, and coordinate publishing by real people.
Helpful first. Brand-approved. Paid relationships disclosed.
Explore CommexEarly access · Search, payments, and publishing are not enabled yet.
“There has to be a simpler way.
What would you recommend?”
Illustrative workflow, not a customer conversation.
A NOTE ON THE NEW SEARCH LANDSCAPE
SEO, GEO, and AEO are connected disciplines—not three shortcuts to guaranteed visibility. The foundation is a website that is accessible, specific, useful, and clear about who is behind it.
How I approach AI search visibilityGOOD QUESTIONS. STRAIGHT ANSWERS.
Clarity is a good place to begin.
An AI marketing consultant connects business and marketing goals with practical uses of AI. At MarinAI, that means reviewing your current marketing, choosing useful applications, defining human oversight, and helping your team test and adopt a better way of working.
MarinAI is for business owners, founders, and marketing teams that want a clearer strategy for adapting to AI. A useful starting point is a specific challenge: unclear priorities, changing search visibility, repetitive work, or a team unsure how to use AI consistently.
Yes. The consulting can complement your existing team or agency rather than replace it. We can focus on strategic priorities, a workflow pilot, search visibility, or practical working sessions. Responsibilities and scope are agreed before the work starts.
SEO focuses on visibility in search engines. GEO focuses on how a business is understood and referenced in generative AI responses. AEO focuses on clear answers to customer questions. They overlap: accessible pages, useful content, identifiable expertise, and credible evidence support all three.
No. Search rankings and AI-generated answers are controlled by external systems and vary by query, time, and context. The work focuses on improving your foundations and measuring observable changes, not promising a first position or guaranteed citation.
Not necessarily. We start by reviewing your current tools, tasks, and constraints. A better brief or simpler workflow may be more useful than another subscription. New tools should have a clear purpose, appropriate data safeguards, and a way to assess their value.
Start by emailing Marina with your website and the marketing challenge you want to solve. The scope, deliverables, responsibilities, timeline, and fee are agreed before work begins. There is no consulting subscription or payment taken through this website.
Commex is an early-access product by MarinAI. You can create an account and set up your brand, and the workspace shows how conversation discovery and reply review are designed to work. Live search, payments, and publishing to X are not enabled yet. Commex is separate from Marina’s consulting services.
LET’S FIND YOUR NEXT MOVE
Tell me about your business, what feels stuck, and what you’d like to change. We’ll explore whether a focused conversation, a project, or ongoing support makes sense.
A few lines are enough to start.
No polished brief required.