Who this is for
For businesses with real expertise that is difficult to find, poorly explained, or inconsistently represented across their website and public profiles.
SEO, GEO, and AEO: what is the difference?
Search engine optimization (SEO) helps search engines discover and understand relevant pages. Generative engine optimization (GEO) focuses on how a business and its expertise are represented in AI-generated responses. Answer engine optimization (AEO) focuses on answering customer questions clearly and directly.
These labels overlap. A useful starting point is a clear business identity, accessible pages, focused service descriptions, identifiable expertise, and evidence behind important claims. There is no special schema type that guarantees a citation in an AI answer.
What an AI search visibility review covers
We start with how customers describe their problem and evaluate providers. Then we review whether your website answers those questions, whether search engines can access it, and whether your public business information is consistent.
- Crawlability, indexability, page structure, canonical URLs, and internal links
- Service pages aligned with distinct customer needs and search intent
- Clear organization and author information, supported by public profiles
- Useful answers, definitions, process descriptions, and evidence
- Appropriate structured data that matches visible page content
- A baseline for organic search and repeatable AI-answer observations
Content that gives people something to trust
Specific explanations are more useful than broad claims about being the best. A service page should explain who it is for, what happens during an engagement, what is delivered, and where the limitations are. Case studies should identify their context, measurement period, and supporting evidence—with client permission.
We can turn existing expertise into clearer service content and practical question-and-answer sections. Publishing more text is not the objective. Making the right information understandable, accurate, and easy to navigate is.
How visibility is measured
Search Console can show indexing, impressions, clicks, and queries where available. Analytics, configured with appropriate consent, can help assess relevant visits and enquiries. For AI answers, a repeatable set of prompts can provide observations about mentions and citations, but those observations are not a complete or stable measure of market share.
AI responses vary across systems, locations, accounts, and time. No consultant can guarantee rankings, citations, or a fixed improvement timeline. We document the baseline, actions taken, and changes we can actually observe.
Built on search fundamentals
Google’s published guidance explains that its established SEO practices remain relevant to AI features in Search. Eligibility does not guarantee inclusion. The work should serve your customers first and make your expertise easier for search systems to interpret.
Read Google’s guidance on AI features and your website ↗Questions about this service
Can you guarantee a ChatGPT recommendation?
No. External search and AI systems decide what to show. Consulting can improve your content, technical foundations, and measurement, but it cannot guarantee a recommendation or citation.
Does structured data replace good content?
No. Structured data helps describe content and entities. It must match what visitors can see, and it is not a substitute for useful information or a guarantee of rich results.